Guided by Manuel Carvalho and the Antony creative agency, with Ilya Lindberg, we embarked on a journey to exemplify Mercedes's robust commitment to planet conservation.
Through the use of generative and simulation techniques, we breathed life into elements of wind, rocks, electricity, and water, creating a series of visually dynamic video loops — social media content that encapsulated Mercedes Benz's sustainable vision.
«Land. Sea. Air.» initiative, emphasizes the automotive giant's steadfast commitment to sustainability. Aiming to drastically reduce the environmental footprint within their operations and productions, the ambitious project is divided into three key areas—land, sea, and air.
Intent is to integrate recycled materials into the vehicles and decrease oceanic plastic waste. The «air» strategy aspires towards an electrified fleet by 2030.
This initiative underscores the critical role corporations can play in environmental stewardship, reinforcing the belief that the path to economic growth and environmental conservation are not mutually exclusive.
In the face of escalating climate change and environmental degradation, corporations are now being compelled to evolve beyond their traditional roles of profit-making entities.
